Edith Press

As a brand founder and owner, you understand the importance of exposure. Your goal should always be for your products to be seen by as many people as possible; especially those within your niche. Once you identify your target audience, it’s paramount for your brand to be on their radar. Whether it’s print, online, or via social media, your products deserve to be in the forefront of your desired customers. Shoppers today cull their prospective fashion public relations  from many channels.

 Beauty Reviews

 Beauty reviews are the number one go-to before buying a new product. Whether it’s a lipgloss or facial serum, beauty customers rely and deeply depend on reviews. Well-written reviews online are the heart and cornerstone of most purchases. Humans crave authentic dialogue and that’s what online reviews provide. Why do you think Yelp is so popular? Yelp provides a platform for prospective diners read (hopefully) authentic reviews. And sometimes, we prefer longer reviews the best. I’ve read Yelp reviews many times and often prefer those that go into greater detail, even if long, compared to their shorter counterparts. Compared to beauty sites, Yelp is good to filter out false or fake reviews.

 As a beauty PR agency, we know beauty brands must be supported with happy customers. Happy customers leave glowing reviews. If your product isn’t good or live up to the hype, consumers are quick to write about their negative experience. Back to Yelp, most negative reviews on the site center around staff more than direct complaints about a restaurant’s food. (A bad meal here or there is to be expected. What truly drives customers mad is to go out to eat and be met with staff with bad attitudes.)

 Your goal as a brand should be to create products that drive customers to write positive reviews and not negative. You can have the best beauty public relations in the world, but if your product can’t stand on its own, then don’t be surprised when your brand flounders. Your goal is to create such amazing beauty products that customers cannot wait to voice their opinion and leave glowing reviews for prospective buyers.

 Authenticity

 Cohesive beauty PR lays out a template for your brand. From crafting an Instagram strategy, to pitching your products to appropriate outlets, you need strategic public relations to guide your beauty brand into the future and in front of the appropriate audience. Consumers know instantly when a brand isn’t being true to itself or authentic. In 2018, we saw a well-known Indie beauty brand exposed for posting fake reviews across several influential websites. Needless to say - that’s a big no no. These fake reviews left a stain in consumers’ minds that will linger for a long time - possibly years. Any beauty PR agency knows never to leave fake reviews and also to educate the brands they work with to not do it either. It’s better, and more authentic, to have a handful of authentic positive reviews, vs. hundreds of fake ones. Believe me, fake reviews are easy to trace and in time they are exposed. Good beauty public relations you work with needs to be completely honest with clients and also set a clear plan to action.

 It’s important to work with a beauty PR agency that adds value and authenticity to your brand. Before singing a monthly retainer, find out what sort of blueprint they lay out for beauty brands. Also, never believe any PR that promises immediate exposure and press hits. PR doesn’t work on promises. Not only must beauty brands be authentic, but the public relations they work with as well must walk the walk.

 For more information click here